SCALA was founded in Florence in 1953 by John Clark and Mario Ronchetti, two art history students with a deep passion for photography. It was the advent of color photography and their idea of professionally shooting works of art and architecture to make high quality image transparencies available to the publishing world and foster the study of art was innovative. This innovative idea was encouraged and supported by Clark’s and Ronchetti’s famous professor and art historian Roberto Longhi.
Soon to high quality color photography Scala also added expert texts by preeminent art historians and published a whole series of artist monographs in various languages. SCALA – Istituto Fotografico Editoriale (SCALA – Editorial and Photographic Institute) was born.